Paying for leads only makes sense if they bring work in. This report shows, a month at a time, what each place your customers come from has actually been worth.
Find it
Open Reports and tap Where work comes from. On a phone it's at the bottom of Overview. Use the arrows to move between months. You need the permission to see Reports, which owners and managers have.
What each row shows
One row for each place your customers came from, such as Checkatrade, Phone call (receptionist), Phone call (you answered), Online booking page, Website form, Google or Recommended by someone:
- New customers. Customers first added that month. Customers brought over from your old system don't count as new; any work they give you later still counts under Imported.
- Jobs booked. Jobs booked that month for customers from there. A job over several days counts once, and a repeating job counts its first visit.
- Jobs done. Jobs finished that month.
- Invoiced and Paid. Invoices raised and money received that month, worked out the same way as your Overview, so the totals match.
The place that made you the most money is at the top.
It goes by the customer, not the job
Every customer counts to where they first came from. If a Checkatrade customer rings your receptionist a year later for a service, that job still counts to Checkatrade. That's what tells you what a lead site is really worth over time, not just on its first job.
Not recorded
Customers from before October 2026 only have a source where Mucka could prove it, like an import or a booking your receptionist took. Everything else shows as Not recorded. You can set it on the customer under How did they find you? (how).
Common gotchas
- Work with no customer on it isn't counted. There's nobody to say where it came from.
- Cancelled jobs don't count as booked.
- It's Mucka's own figures. If you have Xero, QuickBooks or FreeAgent connected, your Overview may show the totals from there; this report always counts from what's in Mucka.