When someone's choosing between you and two other firms, the number is only half of it. The rest is whether they think you'll turn up, do it properly and clear up after yourself.
The quote page your customer opens can carry that. You set it up once and it goes on every quote you send.
What you can add
Head to Settings → Customers → Quote page.
Header — a banner across the top, like a Facebook cover. Leave it empty and Mucka builds one from your brand colour and your logo, so there's always something there.
Getting the banner sitting right
Upload whatever you've got. Any size — you don't need to have it made to a particular shape first.
Once you pick a file, a window opens with your image inside a frame. Drag it about to move it, and pinch or use the slider to zoom in and out. The frame is exactly the shape the banner appears at, so what you line up is what your customer opens — the same on a phone as on a computer. Press Use this when it looks right.
Changed your mind? Hit Adjust and it opens back up where you left it. You don't need to go and find the original file again, so nudging the framing is a ten-second job.
A couple of things worth knowing:
- If your banner was made at Facebook cover size (1640 × 624), it'll drop straight in with nothing to crop.
- You can't drag the image inside the frame and leave a gap — it always fills it. If there's a bit of your artwork you can't fit in, zoom out as far as it goes and move it to whichever end matters most.
- PNG, JPEG or WebP, up to 4MB.
Where the banner shows up
On the quote page your customer opens, and on your payment page and your service plan pages too. Someone who gets a quote from you in March and a payment link in April sees the same firm both times.
Introduction — prints under "What happens next", just below the price. How long the work takes, who'll be turning up, what you need from them. A few short paragraphs.
About your business — prints below that. Years trading, what you're registered with, what you guarantee.
Examples of your work — up to six photos of jobs you've done, each with an optional label like "Full rewire, Oswestry". They print between your "about us" and your reviews. Add them and they're on every quote from then on; there's nothing to remember when you're building one.
These are on the quote page only — not the PDF or the printed copy. A gallery adds pages to something people print, and showing off your work is for someone browsing, not filing.
Reviews — tick it and your four and five-star Google reviews print on the page, newest first, word for word as your customers left them. You'll need Google connected and at least three reviews with something actually written in them.
Under that same tick there's a box for reviews you've had elsewhere. Not on Google, or only just started? Type in what customers have said to you — on Checkatrade, in a text message, on a card through the door. A name, how many stars, their words, and if you want it, where and when they said it.
Those print in place of the Google ones whenever there's nothing to show from Google. Connect Google later and it takes over on its own — nothing you typed is lost, it just stops showing while Google has something better to say.
They're never dressed up as Google reviews. The Google block carries a line saying "Rated 4.8 out of 5 from 142 Google reviews", because Mucka counted them. Yours carry no such claim, because Mucka never saw them land. That's the honest version, and it's the one that holds up when a customer goes looking.
Whichever set is showing, the page also carries a row of logos underneath — Checkatrade, MyBuilder, whichever platforms you've switched on in Review settings — so somebody weighing your price can go and read the rest.
Don't want some of it?
Take it off. At the top of Quote page there's What prints on it, with a tick per section: the header banner, "What happens next", "About your business" and your examples of work.
Untick one and it's gone from everything at once — the page your customer opens, the PDF they download from it, the printed copy and the preview beside the form while you're writing. There's no version of your quote still carrying it.
What you've written stays saved. Switching "About your business" off doesn't delete it; tick it back on and it's exactly as you left it.
Plenty of trades send quotes that are one priced line and a list of what's included, and that's a perfectly good quote. If that's yours, untick the lot and you've got it back.
Reviews have their own tick further down the same screen.
Why nearly all of it goes underneath
It's on purpose. If someone has to read two pages about your business before they can find out what the job costs, most of them close the quote.
Let them see the number first. Everything else — what happens next, who you are, some of your work, what people say — is what you want them to find straight after, not a wall to get past.
There's more on photos, including pictures of the job itself and of what you're fitting, in putting photos on a quote.
The only thing above the price is your note to that one customer, because that's the bit that isn't about you.
A note to one customer
That's the one that does the most work, and it's not in Settings — it's on the quote itself, under the description:
"Thanks for having us out on Tuesday. The pressure on your main is the reason for the second option below — happy to talk it through if you'd rather."
It prints at the top of their page, right under what the job is. One or two lines is plenty. It's the difference between a quote that reads like it came out of a system and one that reads like you wrote it.
What Mucka won't do
Mucka never writes or edits your reviews. What prints is exactly what the customer left on Google, in their words, with their name and the date on it — and the ones you type in print exactly as you type them.
It won't write your introduction or your "about us" for you either — those are your words about your business.
On the PDF
The introduction, your note and the "about us" all print on the PDF too, so a customer who'd rather have a document gets the same thing. Switch one off and it comes off the PDF as well — the tick covers every copy, not just the web page.
Your reviews are on the web page only. On paper a block of testimonials just reads as filler — nobody can click through and check one, which is the whole reason they carry any weight on the page.